SEA FREIGHT COST REDUCTION BY LONG TERM CONTRACT
研究曼谷一家货运代理公司如何通过改用长期合同替代现货采购来降低海运成本，从而应对竞争对手的低价策略并留住客户。
The focus company in Bangkok is a freight forwarder offering a one-stop cargo export service by containership. It has been losing customers to competitors who offer a lower price. The company wondered whether switching its purchasing method from spot-buying to a long- term contract with an ocean liner firm would reduce the freight cost, enabling it to offer lower prices to its customers and thus retain them. This study explores the advantages and disadvantages of signing a long-term contract, to understand the factors and conditions which enable a price reduction by this purchasing method . The result of the research confirms the usefulness of a long term contract, and the company selects one from a liner firm. This study is restricted to exports by containers from Bangkok to Shanghai.