TESTING COMMITMENT COST THEORY IN CHOICE EXPERIMENTS
通过非假设性选择实验检验承诺成本理论，考察动态决策情境下个体选择行为和支付意愿的变化，对实验设计有参考价值。
In choice experiments, it is commonly assumed that individuals make choices in static and certainty decision‐making conditions. Real‐world choices, however, are usually made in a dynamic setting. Committing a purchase decision under conditions of uncertainty might have a “Commitment Cost” (CC). In this study, we test CC theory using a nonhypothetical choice experiment. Specifically, we test whether choice behavior and willingness to pay estimates differ when individuals have the option to gain present or delayed information or reverse the transaction. Our results suggest that the construction of a dynamic decision context can be relevant in the design of choice experiments.