Middlemen: the good, the bad, and the ugly
研究中间商作为市场专家如何影响卖家质量努力,发现中间商既可能缓解也可能加剧道德风险问题,且信号越精确或中间商越多时卖家努力越低。
Abstract We examine the role of a middleman as an expert in markets. A seller's effort determines the quality of the good. Buyers observe neither the seller's effort nor the good's quality. A middleman, after observing a signal about the good's quality, decides whether to purchase it and then to sell it. We show that the presence of a middleman may either reduce or exacerbate the seller's moral hazard problem. We also consider a model with multiple middlemen. We find that the seller's effort is minimized if either the middleman's signal is perfect or the number of middlemen is large.