你应该卖掉那个产品吗

Should you sell that product

HARVARD BUSINESS REVIEW · 2015
被引 0
人大 AFT50ABS 3

中文导读

研究了一家出版公司是否推出以非裔和拉丁裔青少年为目标、主角为黑帮分子的电子书系列,以及来自倡导团体的反对意见,涉及公司财务、员工种族多样性和商业决策中的道德问题。

Abstract

A case study is presented of a publishing company's decision over whether to bring out a new series of electronic books, or e-books, aimed at the African-American and Latino teen audience and featuring a gangster as protagonist. It describes opposition to the series from an advocacy group focused on media representations of African Americans. Topics include the firm's finances, racial and ethnic diversity among its employees, and the significance of moral questions in business decisions

商业决策种族多样性出版业媒体研究社会学