Emotion in IT Investment Decision Making with A Real Options Perspective: The Intertwining of Cognition and Regret
通过多案例研究，探讨了IT投资决策中认知与后悔情绪如何交织，构建了过程模型解释后悔触发、调节策略及其对实物期权估值和行使的影响，对管理者和研究者均有启示。
Real options thinking helps individuals cope with uncertainties in the information technology (IT) investment decision-making process. Our study examines the intertwining of cognition and a specific emotion, regret, in IT real options decision making using a multisite case study of IT investments. We develop a process model that explains the context in which regret is triggered, the strategies used to regulate regret, and how these strategies influence the valuation, creation, exercise, and revaluation of several types of IT real options. Our research highlights that while some regret regulation strategies may be productive, others are counterproductive. Our findings extend the studies on cognition-based models of IT real options by including emotion, which allows us to explore human behavior on a psychological level and offer a more fundamental understanding of IT real options thinking. Practitioners must recognize the presence of regret that could cloud cognition-based analysis and must be sensitive to its impact.