Corporate Sustainable Development and Marketing Communications on Social Media: Fortune 500 Enterprises
研究了财富500强企业在社交媒体上的可持续发展营销传播，发现博客和Facebook上的传播存在显著差异，并提出了以顾客为中心的框架。
Abstract This study proposes a measurement to evaluate corporate sustainability marketing communications on social media implemented by Fortune 500 enterprises. The results reveal significant differences between sustainability marketing communications in blogs and on Facebook. This study makes theoretical contributions by proposing a customer‐centric SMC framework that integrates sustainability issues, stimulation of sustainable mindsets and encouragement of sustainable consumption. It also demonstrates how corporate sustainability marketing communications differ on different social media. In addition, practical suggestions are provided. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment