数字化能力作为服务化企业中价值共创的推动因素

Digitalization Capabilities as Enablers of Value Co‐Creation in Servitizing Firms

Psychology and Marketing · 2016
被引 571 · 同刊同年前 1%
ABS 3

中文导读

基于四家工业制造企业的定性数据,研究将数字化能力分解为智能、连接和分析三个子能力,并解释它们如何通过感知和响应机制促进与客户的价值共创。

Abstract

ABSTRACT As manufacturing companies pursue a servitization strategy, they are increasingly relying on developing digitalization capabilities to interact and co‐create value with their customers. However, many lack an understanding of what constitutes digitalization capabilities and how they can create value with customers. To address these questions, the study builds on qualitative data from four industrial manufacturing firms to conceptualize three underlying subcomponents of digitalization capabilities, namely, intelligence capability, connect capability, and analytic capability. The study identifies and explains how digitalization capabilities enable value co‐creation with customers through perceptive and responsive mechanisms. This study contributes to the servitization literature by showcasing how digitalization capabilities are enabling value co‐creation in a business‐to‐business context.

服务化数字化能力价值共创制造业企业间市场