The role of motivation in relating green supply chain management to performance
通过调查企业实施绿色供应链管理的不同动机，发现动机在利益相关者压力与绩效之间起中介作用，不同动机导致绩效差异。
Purpose Not all companies deal with green supply chain management (GSCM) in the same way. The purpose of this paper is to understand a company’s GSCM motivation and how this motivation is linked to stakeholder pressures, a company’s GSCM practices and performance. Design/methodology/approach The authors report the findings of a survey on GSCM motivations. Findings Clear differences are seen in why companies are motivated to pursue GSCM. Based on these different motivations, this paper explains differences in perceived stakeholder pressure and performance. Research limitations/implications GSCM motivation is a sensitive topic and as such might cause respondents to provide socially desired answers. However, the analyses show clear variances in the answers, indicating that the measures put forth by the authors are valid. Social implications This study shows that to achieve sustainable GSCM, companies can be motivated in various ways. Also, stakeholders can learn from this study: they need to focus their attention toward companies whom they have the highest impact on. Originality/value First, this study tests a framework for GSCM motivations and shows that motivation mediates the relationship between stakeholder pressures and performance. Second, this study shows that these differences in motivation impact performance outcomes.