Advertising Recognition and Recall by Age--Including Teens
研究发现，广告记忆随年龄变化：青少年记忆最好，年轻成人次之，年长成人最差。该结论基于品牌回忆和识别测量，对广告商和营销人员有参考价值。
Published information on memory for advertising as a function of age appears to be limited to younger (18 to 34) versus older adults (35+) and to the “day-after recall” measure. Additional data from three copytesting companies adds the brand recall and recognition measures to the literature—and adds data for teenagers. Memory for advertising is found to vary as a function of age across all three measures: For each measure, young adults remember advertising better than older adults, and teens remember advertising better than young adults.