海尔的道家精神:基于水的象征意义的海的隐喻

The Taoist Spirit of Haier: The Metaphor of Sea Based on the Symbolism of Water

MANAGEMENT AND ORGANIZATION REVIEW · 2016
被引 3
人大 A-ABS 3

中文导读

分析了海尔CEO张瑞敏二十多年前提出的‘海尔是海’这一隐喻的核心特征,探讨其哲学根源及对组织战略和员工行为的影响。

Abstract

It is unusual for any speech to maintain strong influence over the general strategies of an organization and the behavior of its employees over time. ‘Haier Is a Sea’, presented by Zhang Ruimin, the chief executive officer (CEO) of Haier, more than twenty years ago, is an exception. This commentary identifies the core features of sea as a metaphor, explores the philosophical roots of this metaphor, and discusses the implications.

管理学组织文化隐喻研究哲学