Consumers’ Attributions of Proenvironmental Behavior, Motivation, and Ability to Self and Others
荷兰一项调查发现，消费者认为自己比他人（其他家庭、政府、农业、工业）更环保、动机更强，但能力更弱；且自身行为受其他家庭行为和能力影响。对公共政策和营销传播有启示。
A computerized survey (n = 1658) in The Netherlands shows that consumers attribute more proenvironmental behavior and motivation, but less ability, to themselves than to other households, the government, agriculture, and industry. Consumers believe that ability has a stronger effect, and motivation a weaker effect, on their own than on others’ behavior. In addition, consumers’ own behavior is influenced by the behavior and ability of other households. The authors offer implications for public policy and marketing communications.