已实现营销策略与行政系统的一致与不一致：绩效影响
Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications
Industrial Marketing Management · 2016
被引 19
ABS 3
- Simos Chari 通讯
- George Balabanis
- Matthew J. Robson
- Stanley F. Slater
营销策略战略实施组织管理绩效管理