Dissecting embeddedness in international retailing
指出零售业并非同质行业，不同零售部门、业态和治理模式会影响嵌入性类型和发生方式，从而更细致地理解零售国际化中的嵌入过程，对研究零售跨国经营和制度压力的学者有参考价值。
Embeddedness, and its constituent types, has been employed as a conceptual framework to explain the processes of host market acculturation in retail internationalisation. The retail industry is not, however, a homogeneous business sector. Differences exist between retail sectors, retail formats and governance modes in how retail business models evolve and how a retail business operates in a market. These differing characteristics alongside the coercive, mimetic, and agency pressures arising from interactions amongst institutions, consumer market cultures and firms determine the emphasis placed upon different embeddedness types and how embeddedness occurs. Consideration of these factors allows us to “dissect” the generic embeddedness concept and gain a more nuanced understanding of the processes involved. A deeper understanding of the nature and process of embeddedness will support future studies using the concept across many economic sectors.