游客对住宿的支付意愿:电子口碑与内部参考价格的影响
Tourists’ willingness to pay for an accommodation: The effect of eWOM and internal reference price
International Journal of Hospitality Management · 2016
被引 148
ABS 3
- Marta Nieto‐García 通讯
- Pablo Antonio Muñoz Gallego
- Óscar González‐Benito
旅游经济学酒店管理消费者行为市场营销