Social Image and Economic Behavior in the Field: Identifying, Understanding, and Shaping Social Pressure
回顾了经济学中识别社会形象关注的实地实验，并探讨了理解社会压力机制及能否塑造这种压力的两个较少被探索的领域。
Many people care about how they are perceived by those around them. Several recent field experiments in economics have found that such social image concerns can have powerful effects on a range of behaviors. In this article, we first review this recent literature aimed at identifying social image concerns or social pressure. We then highlight and discuss two important areas that have been comparatively less well explored in this literature: understanding social pressure, including the underlying mechanisms, and whether such pressure can be shaped or influenced.