Contextualizing the failure of mobile TV service in Korea
研究了韩国数字多媒体广播（DMB）服务在智能手机和社交媒体普及的新媒体环境中失败的原因，指出其集中式大众传播结构与互动、去中心化的媒体环境不匹配。
A Korean version of broadcast-type mobile TV service called digital mobile/multimedia broadcasting (DMB) that started in 2005 is now considered a failure. Existing studies approach DMB's failure in commercial terms. This study discusses DMB in the sociocultural context of the new media environment into which it was inserted, where it struggled and eventually declined. With the rapid spread of smartphones and social media, the media environment was reshaped toward interactive and decentralized communication practices that were radically different than those of broadcasting-centric times. DMB with a centralized mass communication structure did not fit in well with this environment. This study shows that the success or failure of new media services may well depend on how they fit in within the larger media environment. More broadly, it shows that a contextual approach to analyzing new media technologies that employs the concept of fitness formation can be very useful.