感知个人遗产价值在消费者能动性生成性与对奢侈品牌态度/购买意愿之间的中介作用

Mediational role of perceived personal legacy value between consumer agentic generativity and attitudes/buying intentions toward luxury brands

JOURNAL OF BUSINESS RESEARCH · 2017
被引 35
人大 A-ABS 3
消费者行为奢侈品牌营销社会心理学市场营销