奢侈品牌应该大声说出来吗?品牌显眼性与消费者对负责任奢侈品的感知
Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury
JOURNAL OF BUSINESS RESEARCH · 2017
被引 132
人大 A-ABS 3
- Catherine Janssen 通讯
- Joëlle Vanhamme
- Sina Leblanc
奢侈品营销品牌管理消费者行为企业社会责任