Servitization and deservitization: Overview, concepts, and definitions
本文梳理了服务化与去服务化研究中的核心概念与定义，指出术语使用模糊的问题，并为四个关键术语（服务化、服务注入、去服务化、服务稀释）提出明确定义，强调未来需关注领导力等软性议题。
The topic of servitization has generated a considerable body of research and many conferences, as well as industry engagement. Yet, despite the extensive literature associated with this now-mature discipline, there is no broad-based consensus on the core concepts and definitions deployed by servitization scholars, and both terminology and usage often seem ambiguous. This paper examines challenges related to service growth strategies, as well as strategies involving deservitization or a retreat from service offerings. Showing that these strategies have been pursued for more than fifty years, clarification is sought here by framing the corresponding processes and proposing definitions for four core terms: servitization, service infusion, deservitization and service dilution. It becomes clear that in focusing on the organizational change entailed by these processes, future research must elucidate “softer” issues such as leadership and business logic.