社交媒体中的印象管理:以领英为例

Impression Management in Social Media: The Example of LinkedIn

Management Science · 2016
被引 51
人大 A+FT50UTD24ABS 4*

中文导读

综述了社交媒体中印象管理的相关文献,以领英为例说明用户如何通过控制信息来影响他人对自己的看法,并指出了未来研究方向。

Abstract

Nowadays, the relationships are often initiated and maintained in online environments, the formation and management of online impressions have gained importance and become the subject of numerous studies. The impression management is a conscious process in which people attempt to influence the perceptions of their image. They do it by controlling and managing information presented in social media. The presentation of identity is the key to success or failure for example in business life. In the article, the critical literature review related to impression management in social media is described. The example of the way of self-presentation in LinkedIn is presented. The future directions are indicated.

印象管理社交媒体领英自我呈现