Impression Management in Social Media: The Example of LinkedIn
综述了社交媒体中印象管理的相关文献,以领英为例说明用户如何通过控制信息来影响他人对自己的看法,并指出了未来研究方向。
Nowadays, the relationships are often initiated and maintained in online environments, the formation and management of online impressions have gained importance and become the subject of numerous studies. The impression management is a conscious process in which people attempt to influence the perceptions of their image. They do it by controlling and managing information presented in social media. The presentation of identity is the key to success or failure for example in business life. In the article, the critical literature review related to impression management in social media is described. The example of the way of self-presentation in LinkedIn is presented. The future directions are indicated.