Beyond the Membership Decision: How Do Trade Associations Manage Firm Involvement?
本文提出企业参与行业协会活动的三个驱动因素：经济自利、社会认同和元组织管理，呼吁进一步研究行业协会如何管理企业对集体战略的贡献。
A trade assocation’s effectiveness is more than a matter of attracting and retaining member firms. It must also manage member firm involvement in its activities. Herein, I outline three drivers of firm participation in TA activity – economic self-interest, sociological identity, and meta-organizational management – and call for further research on ways that trade associations can manage firm-level contributions to communal strategy.