企业社会责任对客户忠诚度的影响:巴斯克地区合作银行与商业银行中声誉的中介效应

The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country

Journal of Business Ethics · 2017
被引 249 · 同刊同年前 5%
ABS 3
企业社会责任客户忠诚度银行声誉市场营销