Tourist Innovation in Air Travel
研究提出游客创新概念，通过访谈和524份航空旅客问卷，用验证性因子分析得出包含寻求新奇、警觉、享乐体验和社会独特性四个维度的测量量表。
This essay explores the recent phenomenon associated with tourists’ adaptability to new services driven by technologies and proposes the concept of tourist innovation as the theoretical underpinnings describing tourists’ adaptability to novel services. To glean the underlying concept of tourist innovation, a series of in-depth personal interviews are deployed. An online survey containing 40 indicators representing the innovation dimensions is distributed that gathers 524 useable responses from air travelers. In the data analysis, a parsimonious model derived from a confirmatory factor analysis validates a four-dimensional solution: (1) novelty seeking, (2) vigilance, (3) hedonic experience seeking, and (4) social distinctiveness. This scale is explained by 10-item tourist innovation measurement, wherein the validity of the resultant scale is achieved.