用分析打造更好的汽车公司

Building a better car company with analytics

MIT Sloan management review · 2016
被引 2
FT 50ABS 3

中文导读

福特汽车公司高管Gahl Berkooz分享如何利用数据分析提升运营效率、节省成本,对关注企业数据化转型的管理者具有参考价值。

Abstract

Using data analytics to understand the complexities of modern business has become not only common, but essential. Gahl Berkooz joined Ford Motor Co. in 2004, and was head of data and governance and a member of the company's global data insights and analytics skill team at the time this interview was conducted (he is currently chief of analytics, Global Connected Consumer Experience, with General Motors). Berkooz became acutely aware of how important analytics is to the company's ability to thrive in the global marketplace. In the interview, he spoke about his experiences at Ford. Berkooz said once Ford generated analytical metrics, people realized that there was an opportunity to deliver huge savings and efficiency by increasing the organization's commonality and globalizing operations.

商业分析企业管理汽车行业数据驱动决策