企业社会责任(CSR)沟通过程模型:CSR沟通及其与消费者CSR知识、信任和企业声誉感知的关系

The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers’ CSR Knowledge, Trust, and Corporate Reputation Perception

Journal of Business Ethics · 2017
被引 496 · 同刊同年前 1%
ABS 3
企业社会责任商业伦理企业沟通消费者行为声誉管理