The Performance Effects of Pursuing a Diversification Strategy by Newly Founded Nonprofit Organizations
研究了新成立非营利组织从创立之初就采用产品多元化战略对组织效率和生存的影响，发现多元化虽降低效率但提高生存率，且收入策略调节了多元化与生存的关系。
Product diversification is commonly seen as an expansion strategy firms adopt late within their life cycles. In this article, we elucidate the practice of employing a product diversification strategy from inception. We explore the performance effects of product diversification on newly created nonprofit organizations. Our findings suggest that being diversified from the start-up phase is, while detrimental to organizational efficiency, beneficial for organizational survival. We also find that the revenue strategy employed by the organization moderates the relationship between product diversification and survival. The study offers implications for researchers and practitioners regarding diversification as an entry strategy and performance assessment of new nonprofit organizations.