健康“光环”能否延伸到食品包装?食品健康感知和份量对消费决策的影响研究

Can health “halos” extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions

JOURNAL OF BUSINESS RESEARCH · 2017
被引 64
人大 A-ABS 3
消费者行为食品营销健康经济学心理学