Place and interdisciplinary role of psychology in marketing
指出心理学在市场营销中是一个跨学科领域，不仅研究消费者行为，还涉及广告、营销管理心理学、新产品市场投放等方面，但该领域仍研究不足。
The author points out that psychology in marketing is one of the most interdisciplinary fields which penetrates beyond the customer's behaviour research. Psychology in marketing is a wide and still not enough examined field, which includes research of customer's behaviour as well as other aspects - advertising, psychology of marketing management, psychology of marketing activity of an organization, placement of new products on the market, etc.