单篇论文元分析:在研究总结、理论检验和可复制性方面的益处

Single-Paper Meta-Analysis: Benefits for Study Summary, Theory Testing, and Replicability

Journal of Consumer Research · 2017
被引 457 · 同刊同年前 6%
FT 50UTD 24ABS 4★

中文导读

提出一种用户友好、广泛适用的单篇论文元分析方法,帮助行为科学研究者整合论文中的多项研究,提升总结、理论检验和可复制性,并通过案例展示其应用。

Abstract

Abstract A typical behavioral research paper features multiple studies of a common phenomenon that are analyzed solely in isolation. Because the studies are of a common phenomenon, this practice is inefficient and forgoes important benefits that can be obtained only by analyzing them jointly in a single-paper meta-analysis (SPM). To facilitate SPM, we introduce meta-analytic methodology that is user-friendly, widely applicable, and specially tailored to the SPM of the set of studies that appear in a typical behavioral research paper. Our SPM methodology provides important benefits for study summary, theory testing, and replicability that we illustrate via three case studies that include papers recently published in the Journal of Consumer Research and the Journal of Marketing Research. We advocate that authors of typical behavioral research papers use it to supplement the single-study analyses that independently examine the multiple studies in the body of their papers as well as the “qualitative meta-analysis” that verbally synthesizes the studies in the general discussion of their papers. When used as such, this requires only a minor modification of current practice. We provide an easy-to-use website that implements our SPM methodology.

行为科学元分析研究方法消费者研究市场营销