这是自然的:消费者属性推断在产品声明、感知产品健康性和购买意愿关系中的中介影响

It’s only natural: the mediating impact of consumers’ attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions

Journal of the Academy of Marketing Science · 2017
被引 127
FT 50ABS 4★
消费者行为市场营销产品声明感知健康性购买意愿