食材、名称和关于食物起源的故事对感知真实性和购买意愿的影响
Effects of ingredients, names and stories about food origins on perceived authenticity and purchase intentions
International Journal of Hospitality Management · 2017
被引 141
ABS 3
- Hyewon Youn
- Jong‐Hyeong Kim 通讯
消费者行为食品营销广告心理学原产地效应