未来事件标记对跨期选择的影响受依赖情感还是理性做决策的调节

The Effect of Future Event Markers on Intertemporal Choice Is Moderated by the Reliance on Emotions versus Reason to Make Decisions

Journal of Consumer Research · 2016
被引 27
FT 50UTD 24ABS 4★

中文导读

通过五项实验发现,未来事件的数量会影响人们的耐心,但方向取决于个体依赖情感还是理性做决策:情感型的人因事件增多而更耐心,理性型的人则相反,原因在于事件对时间感知的不同影响。

Abstract

This research examines how future event markers influence intertemporal choice, and it demonstrates across five studies that the number of salient events between a smaller-sooner and larger-later option impacts patience. The direction of the effect depends on whether the individual relies on emotion versus reason to make decisions. For those who rely on emotion, additional events increase patience. Conversely, for individuals who rely on reason, additional events decrease patience. These effects are driven by perceptions of time, as events contract perceptions of time for emotional decision makers but expand perceptions of time for rational decision makers. Implications arise for intertemporal choice, time perception, and emotional versus rational decision making.

跨期选择时间感知情感决策理性决策行为经济学