秘密合同与零售服务外部性下的转售价格维持

Resale Price Maintenance with Secret Contracts and Retail Service Externalities

American Economic Journal: Microeconomics · 2017
被引 14
人大 AABS 3

中文导读

研究垄断制造商通过零售商销售时,秘密合同下转售价格维持对价格、服务水平和消费者福利的影响,发现行业性价格下限会损害消费者。

Abstract

We analyze a setting where a monopolist sells through retailers that set prices and provide valuable but non-contractible services to customers. We assume that contracts are private. We find that purely bilateral price restraints have no effect on the equilibrium outcome and that the standard Bertrand prices and service levels prevail. We also show that if manufacturers can commit to industry-wide resale prices, they can obtain higher prices and service levels but will generally not be able to achieve the fully integrated outcome. Using a specific linear demand system, we find that industry-wide price floors are harmful to consumers.

转售价格维持秘密合同零售服务外部性双边价格约束