Critical Essay: Organizational cognitive neuroscience drives theoretical progress, or: The curious case of the straw man murder
回应Lindebaum对神经科学方法过早用于管理理论的批评，辨析其供需分析框架，为组织认知神经科学的方法和数据辩护，澄清其含义及对管理理论发展的意义。
In this critical essay, we respond to Lindebaum’s argument that neuroscientific methodologies and data have been accepted prematurely in proposing novel management theory. We acknowledge that building new management theories requires firm foundations. We also find his distinction between demand and supply-side forces helpful as an analytical framework identifying the momentum for the contemporary production of management theory. Nevertheless, some of the arguments Lindebaum puts forward, on closer inspection, can be contested, especially those related to the supply side of organizational cognitive neuroscience research: functional Magnetic Resonance Imaging (fMRI) data, motherhood statements and ethical concerns. We put forward a more positive case for organizational cognitive neuroscience methodologies and data, as well as clarifying exactly what organizational cognitive neuroscience really means, and its consequences for the development of strong management theory.