战略民主化:众包如何用于战略对话

Democratizing Strategy: How Crowdsourcing Can Be Used for Strategy Dialogues

CALIFORNIA MANAGEMENT REVIEW · 2012
被引 269 · 同刊同年前 7%
人大 A-ABS 3

中文导读

提出将众包方法应用于公司内部战略对话的框架,包括五个目标,并以一家奥地利中型科技公司的实践为例,详述软件设计和流程。

Abstract

Crowdsourcing is typically associated with the incorporation of company-external stakeholders such as customers in the value creating process. This article proposes a framework for a company-internal application of crowdsourcing methods. It presents a set of five goals companies can pursue employing internal crowdsourcing. The practical approach of an Austrian medium-sized technology company is described in detail, including insights on software design and appropriate procedures.

众包战略管理内部创新知识管理