Integrating job search behavior into the study of job seekers’ employer knowledge and organizational attraction
研究求职行为与雇主知识如何影响组织吸引力，发现准备性求职通过雇主熟悉度起作用，并调节雇主形象（创造力、关注人）对吸引力的影响。
This paper reports on a study about the impact of job search behaviors and employer knowledge on organizational attraction during recruitment. A time-lagged study was conducted among job seekers from a Singaporean business school. Results indicated that preparatory job search (PJS) behaviors influenced organizational attraction through employer familiarity. PJS also moderated the effects of two-types of images – employer creativity and people focus – on organizational attraction. These findings imply that a recruitment strategy needs to consider PJS and the specific type of employer image when communicating employer-based information.