Destination Competitiveness: Public and Private Sector Tourism Management in Serbia
本研究通过专家评估和因子分析，揭示了塞尔维亚目的地竞争力的五个维度，包括风险管理、创新、可持续规划等，并指出公私部门需加强合作以提升竞争力。
This study explores the underlying dimensions of destination competitiveness, analyzing the contributions of government and industry stakeholders in enhancing the competitive position of Serbia on the international tourism market. Exploratory and confirmatory factor analysis were used to explore latent dimensionality of “destination competitiveness” among 48 competitiveness attributes evaluated by experts from the public and private sectors of Serbia’s tourism industry. Results show that Serbian competitiveness structure comprises five dimensions: risk management and adaptive environmental strategies, innovation and product development, planning for sustainable development, networking and community concern, and education for sustainability. The research identifies challenges and suggests areas where private and public linkages should be strengthened in order to enhance the competitiveness of Serbia’s tourism industry. Generically, the study advances our understanding of destination competitiveness, its multidimensional nature, and the implications for policy making.