国内外品牌零售价格上涨的公平感认知:民族中心信念、利润粘性与情境信息的作用

Fairness perceptions of retail price increases by foreign and domestic brands: The roles of ethnocentric beliefs, profit stickiness, and contextual information

JOURNAL OF BUSINESS RESEARCH · 2017
被引 15
人大 A-ABS 3
消费者行为品牌管理定价策略跨文化营销