A Taxonomy of Strategic Postures of International SMEs
基于对意大利、芬兰和希腊550多家国际中小企业的聚类分析,识别出四种战略类型:创业/成长导向型、营销/销售型、缺乏战略型以及创新/技术与核心制造能力型,为理解中小企业国际行为和政策制定提供依据。
This study provides a theoretical analysis of SME strategic postures and presents empirical evidence of strategic types of international SMEs across three European countries, namely Italy, Finland and Greece. Empirical investigation based on a sample of more than 550 international SMEs is performed through cluster analysis. Findings suggest there are four broad strategic types, namely, the entrepreneurial/growth oriented group of firms, a marketing/selling group of business, a cluster of firms which lack strategic orientation and strategy, and the cluster which focuses on innovation/technology and core manufacturing competencies. The taxonomy provides a description and an explanation of international strategic postures and the basis for theorizing on SMEs' international behavior and outcome consequences. Any programs – business and policy‐wise – which aim to stimulate internationalization would benefit greatly from tailoring recommendations to the nature of the strategic types.