Against the implicit politics of service-dominant logic
本文批评服务主导逻辑（SDL）缺乏文化复杂性、连贯性和相关性，并指出其隐含新自由主义立场，不适合作为全面的社会理论。
Few recent topics in marketing have met such immediate popularity and critique as Vargo and Lusch’s service-dominant logic (SDL). While many have criticized SDL scholarship for a lack of cultural sophistication, coherence, and relevance, it has nevertheless maintained and expanded its own distinct stream of ideas. Recently, Vargo and Lusch have proposed that SDL could be extended into a theory of society. We criticize this notion by contrasting their views on commodity value with Marxist and post-Marxist literatures, finding SDL ill-equipped to understand consumer culture, but also continuing to propagate simplistic and misguided views of “value” in commodity markets. We conclude by challenging SDL’s suitability as candidate for all-encompassing social theorizing because of its tacit neoliberalism.