Should I Share That? Prompting Social Norms That Influence Privacy Behaviors on a Social Networking Site
研究通过两个实验考察了显性和隐性社会规范线索如何影响社交网站用户的自我披露和隐私设置决策，发现显性线索能引发从众效应，而隐性线索（如监控提示）在特定情况下会增加披露频率。
This study examines how explicit and implicit cues to social norms affect disclosure and privacy decisions in a Social Network Site (SNS) context. Study 1 revealed that participants' disclosure behavior adhered to explicit cues indicating disclosure frequency norms, while implicit social norm cues (i.e., surveillance primes) acted to increase overall disclosure frequency and affect disclosure accuracy when explicit cues discourage disclosure. Study 2 explored how these cues affected privacy-setting decisions and found that explicit cues indicating others' privacy settings could increase how strictly participants set their privacy settings, but the implicit cues had no effect. These results suggest that explicit cues about SNS norms can trigger bandwagon heuristic processing, and that, under limited circumstances, surveillance primes can affect self-disclosure.