父母教养方式与沟通风格对消费者社会化的影响

The Influence of Parental and Communication Style on Consumer Socialization

Journal of Advertising Research · 2017
被引 6
ABS 3

中文导读

这项元分析合并了家庭沟通模式和父母社会化文献,检验了不同教养方式与沟通风格对儿童媒体相关消费社会化互动的影响,发现两者效果基本等同,但在具体互动策略上存在差异。

Abstract

<h3>ABSTRACT</h3> This meta-analysis merged family communication pattern (FCP) and parental socialization literature streams to offer renewed perspectives on how parents intervene in media-related consumer-socialization interactions with children. With only one exception, FCP-type effects were not different from theorized corresponding parental socialization-style effect sizes. This supports prior literature suggesting equivalency between specific FCP and parental socialization pairs. Furthermore, when certain FCP–parental socialization pairs were compared with other pairs on socialization interactions, such as control, coviewing, and discussing media strategy, differences were found that prior theorizing would have supported. Implications of these results are discussed, including what they suggest for managers.

消费者行为家庭沟通社会化元分析