产品市场的典型价格促销模式如何影响家庭购买时机?基于UPC扫描数据的实证研究

How Does a Product Market's Typical Price Promotion Pattern Affect the Timing of Households' Purchases? An Empirical Study Using UPC Scanner Data

Journal of Retailing · 1992
被引 24
ABS 4
市场营销消费者行为定价策略零售业实证研究