Visualization of brand positioning based on consumer web search information
利用Google Trends提供的网络搜索流量数据，揭示产品品牌之间以及品牌与产品属性之间的关系，提出一种增强消费者品牌定位可见性的方法。
Purpose Online web searches have played crucial roles in influencing consumers’ purchasing decisions. Web search traffic information enables researchers and practitioners to better understand consumers in terms of their preferences and interests, among other things. The purpose of this paper is to use web search traffic information provided by Google Trends to derive relationships among product brands as well as those between product brands and product attributes to propose a method to enhance the visibility of consumer brand positioning.