企业社会责任作为消费者忠诚度的决定因素：对伦理标准、满意度和信任的考察

Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust

• Ki Joon Kim · 香港城市大学
• Eunil Park · 汉阳大学 通讯
• Sang Jib Kwon