Triangular love–hate: management and control in creative crowdworking
分析了创意众包工作在社会和经济权力关系中的管理与控制方式，发现平台设计、客户评价等机制深刻影响众包工人的时间、收入、创造力及工作生活条件。
This article analyses the ways in which creative crowdwork is managed and controlled within social and economic power relations. It presents findings from a research project on creative crowdworkers focussing on aspects of management and control. The research shows that the design of the platforms and the strategies of their operating companies clearly structure the triangular relationship between platform, clients and workers. In addition to bureaucratic rules and surveillance exercised by the platform, rating opportunities and other control features utilised by clients strongly impact on crowdworkers’ time use, income and creativity and thus on their working and living conditions.