The marketing of marketing : branding
指出广告不等于营销，而是营销的仆人。随着新渠道和细分测量能力增加，营销变得复杂，高级营销人员面临整合数据与交付成果的巨大压力。
South Africa is not alone in confusing the fact that advertising is not marketing, but should be very much the servant of marketing. Over the last few years, marketing has become increasingly complex as new channels become available, and the ability to segment and measure increases. No wonder that senior marketers are in huge demand, under great pressure to collate all the data at their fingertips, and under even greater pressure to deliver.