The satiating effect of pricing: The influence of price on enjoyment over time
研究发现，与没有价格信息相比，价格的存在会加速消费者的饱足感，使享受更快下降，原因可能是价格让体验更像需要财务监控而非放松。
Abstract Prices are typically critical to consumption decisions, but can the presence of price impact enjoyment over the course of an experience? We examine the effect of price on consumers' satisfaction over the course of consumption. We find that, compared to when no pricing information is available, the presence of prices accelerates satiation (i.e., enjoyment declines faster). Preliminary evidence suggests that price increases satiation by making the experience seem like less of a relaxing break and something to financially monitor. We rule out several alternative explanations for this effect and discuss important implications for marketers and consumer researchers.