Technological Impacts on Market Attitudes and Behaviors
本特刊收录九篇论文，探讨数字和社交媒体等新兴技术如何在不同国家和行业中改变消费者的态度、情感与行为。
ABSTRACT Technology has had a profound effect on twentieth‐century society and is increasingly changing the nature of the way we live our lives in the twenty‐first century, particularly, but not solely, through innovations in digital and social media marketing. As media and other technologies change, the question arising concerns how these changes impact on consumers’ attitudes and behaviors, and consequently on their lives. In this special edition, nine papers are presented, outlining cutting‐edge research exploring how changing technologies affect consumer attitudes, emotions, and behaviors in a variety of country settings and industries. In this introductory editorial, the papers are outlined in further detail, with a brief exposition of their contribution.