快速思考增加风险决策中的框架效应

Thinking Fast Increases Framing Effects in Risky Decision Making

Psychological Science · 2017
被引 88
FT 50ABS 4★

中文导读

研究发现时间压力会增强风险决策中的框架效应,支持双加工理论认为框架效应源于快速直觉系统的观点。

Abstract

Every day, people face snap decisions when time is a limiting factor. In addition, the way a problem is presented can influence people's choices, which creates what are known as framing effects. In this research, we explored how time pressure interacts with framing effects in risky decision making. Specifically, does time pressure strengthen or weaken framing effects? On one hand, research has suggested that framing effects evolve through the deliberation process, growing larger with time. On the other hand, dual-process theory attributes framing effects to an intuitive, emotional system that responds automatically to stimuli. In our experiments, participants made decisions about gambles framed in terms of either gains or losses, and time pressure was manipulated across blocks. Results showed increased framing effects under time pressure in both hypothetical and incentivized choices, which supports the dual-process hypothesis that these effects arise from a fast, intuitive system.

行为经济学决策心理学认知心理学风险决策